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A letter to our Russian customers

Sonetel has today sent out the below email to our 50,000 Sonetel account holders in Russia and Belarus. We urge other businesses that have many business contacts in Russia to take similar actions to help punch holes in the wall of propaganda in Russi...

In solidarity with Ukraine

We stand in solidarity with the Ukraine people, and their right to freedom.

How to answer negative reviews

How can you as an entrepreneur turn negative reviews into an asset for your business? What strategy should you have when responding to them? In my role as CEO for Sonetel I have personally answered most negative reviews since over a decade. During th...

AI hangover?

Self driving cars are delayed a decade or more. Facebook’s director of AI recently said they expect to hit a „wall“ with Deep learning – a key technology within Artificial Intelligence. The evangelists of AI are waking up to a...

It’s just business

Some people think that the phrase „It’s just business“ justifies any kind of immoral behavior in business. It does not.

Why I fight for woman’s rights

The endless sorrow and pain is clearly visible in her eyes. She listens politely to the questions from the politicians that have come to meet her. Once again she has to tell her story and relive the past.

How to say goodbye to extreme poverty

The fact that the richest 1% of the world owns more than half of the world’s wealth is making a lot of people upset. Mark Goldring, Oxfam UK’s chief executive said: “This is the latest evidence that extreme inequality is out of control.&#...

Coming out as a „Growth hacker“

I was invited last week to be a panelist at a Meetup about Growth Hacking in Stockholm. The funny thing was that I barely knew what the term Growth hacking meant prior to participating. I only had a vague hunch.

Interview with Sonetel’s CEO and founder

The European Commission is launching a new initiative to promote digital entrepreneurship within Europe. As part of this initiative they have interviewed a small group of European entrepreneurs – including Sonetel’s CEO and founder Henrik Thomé.

Don’t get lost in vanity metrics

What if that mountain of success that you are climbing turns out to be a pile of sand? If you are chasing “vanity metrics” that may unfortunately turn out to be true.

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